1. Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption. Issue 1 (28th July 2019) Authors: Otto, Ashley S.; Davis, Brennan; Wakefield, Kirk; Clarkson, Joshua J.; Jeffrey Inman, J. Journal: Journal of consumer affairs Issue: Volume 54:Issue 1(2020) Page Start: 311 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Is Background Music Effective On Retail Websites?. (2nd January 2017) Authors: Wang, Liz; Baker, Julie; Wakefield, Kirk; Wakefield, Robin Journal: Journal of promotion management Issue: Volume 23:Number 1(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The antecedents and consequences of intergroup affective polarisation on social media. (20th November 2022) Authors: Wakefield, Robin L.; Wakefield, Kirk Journal: Information systems journal Issue: Volume 33:Number 3(2023) Page Start: 640 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Issue 3 (26th May 2020) Authors: Wakefield, Lane; Wakefield, Kirk; Lane Keller, Kevin Journal: Journal of advertising Issue: Volume 49:Issue 3(2020) Page Start: 320 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗