1. Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies. Issue 4 (1st October 2016) Authors: Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Waiguny, Martin K. J. Journal: Media psychology Issue: Volume 19:Issue 4(2016) Page Start: 505 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗