1. An Abstraction Theory in Marketing: Examining the Relationship Between the Effectiveness of Art and Heritage Marketing Dimensions and Customer Value. (June 2022) Authors: R., R.; Kortam, Kortam; W, W Journal: Archives of business research Issue: Volume 10:Number 6(2022) Page Start: 79 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗