1. Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games. Issue 1 (2nd January 2018) Authors: Vyvey, Tine; Castellar, Elena Nunez; Van Looy, Jan Journal: Journal of interactive advertising Issue: Volume 18:Issue 1(2018) Page Start: 72 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗