1. Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda. (May 2021) Authors: Anderson, Stephen J.; Chintagunta, Pradeep; Germann, Frank; Vilcassim, Naufel Journal: Journal of marketing Issue: Volume 85:Number 3(2021) Page Start: 78 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗