1. A longitudinal content analysis of gender role portrayal in Belgian television advertising. Issue 2 (3rd March 2016) Authors: Verhellen, Yann; Dens, Nathalie; de Pelsmacker, Patrick Journal: Journal of marketing communications Issue: Volume 22:Issue 2(2016) Page Start: 170 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor. Issue 6 (1st November 2016) Authors: Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; De Pelsmacker, Patrick Journal: International journal of advertising Issue: Volume 35:Issue 6(2016) Page Start: 932 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗