Author/Creator: Venkatraman, Vinod - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Venkatraman, Vinod

1. Consumer Neuroscience: Applications, Challenges, and Possible Solutions. (August 2015)

Authors:: Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn
Journal:: JMR, Journal of marketing research
Issue:: Volume 52:Number 4(2015)
Page Start:: 427
Record Type:: Journal Article
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2. Does Partisan Bias Modulate Neural Processing of Political Information? An Analysis of the Neural Correlates of Corruption and Positive Messages. Issue 1 (7th April 2019)

Authors:: Casado‐Aranda, Luis‐Alberto; Venkatraman, Vinod; Sánchez‐Fernández, Juan; Luque‐Martínez, Teodoro
Journal:: Political psychology
Issue:: Volume 41:Issue 1(2020)
Page Start:: 145
Record Type:: Journal Article
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3. Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. (August 2015)

Authors:: Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; Vo, Khoi; Hampton, William; Bollinger, Bryan; Hershfield, Hal E.; Ishihara, Masakazu; Winer, Russell S.
Journal:: JMR, Journal of marketing research
Issue:: Volume 52:Number 4(2015)
Page Start:: 436
Record Type:: Journal Article
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4. Relative Effectiveness of Print and Digital Advertising: A Memory Perspective. (October 2021)

Authors:: Venkatraman, Vinod; Dimoka, Angelika; Vo, Khoi; Pavlou, Paul A.
Journal:: JMR, Journal of marketing research
Issue:: Volume 58:Number 5(2021)
Page Start:: 827
Record Type:: Journal Article
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5. The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness. Issue 10 (2nd June 2022)

Authors:: Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, Richard J.; Venkatraman, Vinod
Journal:: Psychology & marketing
Issue:: Volume 39:Issue 10(2022)
Page Start:: 1979
Record Type:: Journal Article
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6. Variability in Decision Strategies Across Description‐based and Experience‐based Decision Making. (9th May 2017)

Authors:: Yoon, Sangsuk; Vo, Khoi; Venkatraman, Vinod
Journal:: Journal of behavioral decision making
Issue:: Volume 30:Number 4(2017:Oct.)
Page Start:: 951
Record Type:: Journal Article
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