1. How Customer Referral Programs Turn Social Capital into Economic Capital. (February 2018) Authors: Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp Journal: JMR, Journal of marketing research Issue: Volume 55:Number 1(2018) Page Start: 132 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗