Author/Creator: Troiville, Julien - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Troiville, Julien

1. Definition, conceptualization and measurement of consumer-based retailer brand equity. (September 2019)

Authors:: Troiville, Julien; Hair, Joe F.; Cliquet, Gérard
Journal:: Journal of retailing and consumer services
Issue:: Volume 50(2019)
Page Start:: 73
Record Type:: Journal Article
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