1. Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?. (January 2019) Authors: Bommaraju, Raghu; Ahearne, Michael; Krause, Ryan; Tirunillai, Seshadri Journal: Journal of marketing Issue: Volume 83:Number 1(2019) Page Start: 8 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum. (December 2022) Authors: Nahm, Irene Y.; Ahearne, Michael J.; Lee, Nick; Tirunillai, Seshadri Journal: JMR, Journal of marketing research Issue: Volume 59:Number 6(2022) Page Start: 1120 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation. (August 2014) Authors: Tirunillai, Seshadri; Tellis, Gerard J. Journal: JMR, Journal of marketing research Issue: Volume 51:Number 4(2014) Page Start: 463 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Onboarding Salespeople: Socialization Approaches. (November 2022) Authors: Wiseman, Phillip; Ahearne, Michael; Hall, Zachary; Tirunillai, Seshadri Journal: Journal of marketing Issue: Volume 86:Number 6(2022) Page Start: 13 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The Impact of Mergers and Acquisitions on the Sales Force. (April 2018) Authors: Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri; Lam, Son K. Journal: JMR, Journal of marketing research Issue: Volume 55:Number 2(2018) Page Start: 254 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The research impact of Dr. Jagdish Sheth. Issue 3 (3rd July 2021) Authors: Tellis, Gerard J.; Tirunillai, Seshadri Journal: Journal of global scholars of marketing science Issue: Volume 31:Issue 3(2021) Page Start: 433 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence. (July 2019) Authors: Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei Journal: Journal of marketing Issue: Volume 83:Number 4(2019) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗