1. How implicit self-theories and dual-brand personalities enhance word-of-mouth. (11th January 2021) Authors: Mandal, Sudipta; Sahay, Arvind; Terron, Adrian; Mahto, Kavita Journal: European journal of marketing Issue: Volume 55:Number 5(2021) Page Start: 1489 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗