1. Book Review: Connectography: Mapping the Global Network Revolution. (June 2018) Authors: Dholakia, Nikhilesh; Takemura, Masaaki Journal: Journal of macromarketing Issue: Volume 38:Number 2(2018) Page Start: 232 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers. Issue 2 (15th March 2021) Authors: Parry, Mark E.; Yang, Xiaoming; Takemura, Masaaki Journal: Journal of international consumer marketing Issue: Volume 33:Issue 2(2021) Page Start: 115 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗