Author/Creator: Syrdal, Holly A. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Syrdal, Holly A.

1. Don't Just "Like" Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media. Issue 1 (August 2018)

Authors:: VanMeter, Rebecca; Syrdal, Holly A.; Powell-Mantel, Susan; Grisaffe, Douglas B.; Nesson, Erik T.
Journal:: Journal of interactive marketing
Issue:: Volume 43:Issue 1(2018)
Page Start:: 83
Record Type:: Journal Article
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2. ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION. Issue 1 (3rd April 2018)

Authors:: Syrdal, Holly A.; Briggs, Elten
Journal:: Journal of marketing theory and practice
Issue:: Volume 26:Issue 1/2(2018)
Page Start:: 4
Record Type:: Journal Article
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3. The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation. (April 2023)

Authors:: Syrdal, Holly A.; Vander Schee, Brian A.; VanMeter, Rebecca A.; Woodroof, Parker J.
Journal:: Journal of marketing education
Issue:: Volume 45:Number 1(2023)
Page Start:: 91
Record Type:: Journal Article
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4. THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS' CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS. Issue 2 (3rd April 2021)

Authors:: McDougal, Elizabeth R.; Syrdal, Holly A.; Gravois, Renée; Kemp, April F.
Journal:: Marketing education review
Issue:: Volume 31:Issue 2(2021)
Page Start:: 119
Record Type:: Journal Article
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5. What's done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions. Issue 5 (11th January 2020)

Authors:: Woodroof, Parker J.; Howie, Katharine M.; Syrdal, Holly A.; VanMeter, Rebecca
Journal:: Journal of product & brand management
Issue:: Volume 29:Issue 5(2020)
Page Start:: 675
Record Type:: Journal Article
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6. What's done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions. Issue 5 (27th January 2020)

Authors:: Woodroof, Parker J.; Howie, Katharine M.; Syrdal, Holly A.; VanMeter, Rebecca
Journal:: Journal of product & brand management
Issue:: Volume 29:Issue 5(2020)
Page Start:: 675
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗