1. "Share and scare": Solving the communication dilemma of early adopters with a high need for uniqueness. Issue 1 (12th June 2014) Authors: Moldovan, Sarit; Steinhart, Yael; Ofen, Shlomit Journal: Journal of consumer psychology Issue: Volume 25:Issue 1(2015) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity. Issue 4 (18th April 2014) Authors: Steinhart, Yael; Kamins, Michael; Mazursky, David; Noy, Avraham Journal: Journal of consumer psychology Issue: Volume 24:Issue 4(2014) Page Start: 472 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information. Issue 11 (31st July 2020) Authors: Bareket‐Bojmel, Liad; Grinstein, Amir; Steinhart, Yael Journal: Psychology & marketing Issue: Volume 37:Issue 11(2020) Page Start: 1484 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Making-the-Product-Happen: A Driver of Crowdfunding Participation. Issue 1 (February 2018) Authors: Zvilichovsky, David; Danziger, Shai; Steinhart, Yael Journal: Journal of interactive marketing Issue: Volume 41:Issue 1(2018) Page Start: 81 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions. (June 2015) Authors: Disatnik, David; Steinhart, Yael Journal: JMR, Journal of marketing research Issue: Volume 52:Number 3(2015) Page Start: 349 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Nonmaleficence in Shaming: The Ethical Dilemma Underlying Participation in Online Public Shaming. Issue 3 (11th March 2021) Authors: Pundak, Chen; Steinhart, Yael; Goldenberg, Jacob Other Names: Labroo Aparna A. guestEditor.; Goldsmith Kelly guestEditor. Journal: Journal of consumer psychology Issue: Volume 31:Issue 3(2021) Page Start: 478 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Positively useless: irrelevant negative information enhances positive impressions1. Issue 2 (18th August 2016) Authors: Shoham, Meyrav; Moldovan, Sarit; Steinhart, Yael Journal: Journal of consumer psychology Issue: Volume 27:Issue 2(2017) Page Start: 147 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Propagators, Creativity, and Informativeness: What Helps Ads Go Viral. Issue 1 (August 2019) Authors: Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. Journal: Journal of interactive marketing Issue: Volume 47:Issue 1(2019) Page Start: 102 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Saying no to the glow: When consumers avoid arrogant brands. Issue 2 (21st May 2015) Authors: Munichor, Nira; Steinhart, Yael Journal: Journal of consumer psychology Issue: Volume 26:Issue 2(2016) Page Start: 179 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid. Issue 1 (February 2013) Authors: Steinhart, Yael; Kamins, Michael A.; Mazursky, David; Noy, Avraham Journal: Journal of interactive marketing Issue: Volume 27:Issue 1(2013) Page Start: 47 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗