Author/Creator: Steffes, Erin - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Steffes, Erin

1. DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING. Issue 1 (2nd January 2019)

Authors:: Vinuales, Gema; Magnotta, Sarah R.; Steffes, Erin; Kulkarni, Gauri
Journal:: Marketing education review
Issue:: Volume 29:Issue 1(2019)
Page Start:: 24
Record Type:: Journal Article
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2. Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching. Issue 2 (May 2013)

Authors:: Bakhtiari, Ali; Murthi, B.P.S.; Steffes, Erin
Journal:: Journal of interactive marketing
Issue:: Volume 27:Issue 2(2013)
Page Start:: 83
Record Type:: Journal Article
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3. Everyone's a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition. (December 2020)

Authors:: Magnotta, Sarah R.; Peev, Plamen; Steffes, Erin
Other Names:: Peltier James (Jimmy) guest-editor.; Deeter-Schmelz Dawn guest-editor.
Journal:: Journal of marketing education
Issue:: Volume 42:Number 3(2020)
Page Start:: 243
Record Type:: Journal Article
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4. HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS' ATTENTION WITH MARKETING HOOKS. Issue 2 (3rd April 2021)

Authors:: Magnotta, Sarah; Thomas, Veronica L.; Steffes, Erin; Chang, Hua; Vinuales, Gema
Journal:: Marketing education review
Issue:: Volume 31:Issue 2(2021)
Page Start:: 162
Record Type:: Journal Article
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5. ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS. Issue 2 (4th May 2018)

Authors:: Thomas, Veronica L.; Magnotta, Sarah R.; Chang, Hua; Steffes, Erin
Journal:: Marketing education review
Issue:: Volume 28:Issue 2(2018)
Page Start:: 89
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗