Author/Creator: Spais, George S. - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Spais, George S.

1. A Bibliometric History of the Journal of Promotion Management (1992–2019). Issue 1 (2nd January 2020)

Authors:: Kumar, Satish; Spais, George S.; Kumar, Divesh; Sureka, Riya
Journal:: Journal of promotion management
Issue:: Volume 26:Issue 1(2020)
Page Start:: 97
Record Type:: Journal Article
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2. A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling. Issue 1 (2nd January 2023)

Authors:: Bansal, Amrita; Spais, George S.; Jain, Varsha
Journal:: Journal of promotion management
Issue:: Volume 29:Issue 1(2023)
Page Start:: 1
Record Type:: Journal Article
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3. Are There "Honorable Merchants" in International Marketing Channels?. (15th June 2015)

Authors:: Spais, George S.; Kaufmann, Hans Ruediger
Journal:: Thunderbird international business review
Issue:: Volume 58:Number 3(2016:May/Jun.)
Page Start:: 199
Record Type:: Journal Article
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4. The evolution of social marketing and social entrepreneurship education in business and management schools: conceptions, misconceptions and trends. (2016)

Authors:: Spais, George S.; Beheshti, Hooshang M.
Journal:: European journal of international management
Issue:: Volume 10:Number 4(2016)
Page Start:: 422
Record Type:: Journal Article
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5. The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature. (1st January 2014)

Authors:: Spais, George S.; Papakonstantinidis, Leonidas A.
Journal:: World review of entrepreneurship, management and sustainable development
Issue:: Volume 10:Number 2/3(2014)
Page Start:: 372
Record Type:: Journal Article
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