1. A cross‐cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa. Issue 2 (2014) Authors: Kevin K. Byon; Soonhwan Lee; Thomas A. Baker Journal: Sport, business and management Issue: Volume 4:Issue 2(2014) Page Start: 158 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗