1. A primer on single-cell genomics in myeloid biology. Issue 1 (January 2021) Authors: Ferchen, Kyle; Song, Baobao; Leighton Grimes, H. Journal: Current opinion in hematology Issue: Volume 28:Issue 1(2021) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge. Issue 6 (16th April 2021) Authors: Song, Baobao; Tao, Weiting; Wen, Taylor Jing Journal: Journal of consumer behaviour Issue: Volume 20:Issue 6(2021) Page Start: 1388 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Corporate Ethical Branding on YouTube: CSR Communication Strategies and Brand Anthropomorphism. Issue 1 (2nd January 2017) Authors: Wen, Jing (Taylor); Song, Baobao Journal: Journal of interactive advertising Issue: Volume 17:Issue 1(2017) Page Start: 28 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies. (29th April 2021) Authors: Wen, Taylor Jing; Li, Jo-Yun; Song, Baobao Journal: Corporate communications Issue: Volume 26:Number 3(2021) Page Start: 622 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Examining the Impact of Public Engagement and Presidential Leadership Communication on Social Media in China: Implications for Government-Public Relationship Cultivation. Issue 3 (27th May 2018) Authors: Men, Linjuan Rita; Yang, Aimei; Song, Baobao; Kiousis, Spiro Journal: International journal of strategic communication Issue: Volume 12:Issue 3(2018) Page Start: 252 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Integrating Incidental and Integral Emotions in Non-Profit Communications: An Experiment of Blood Donation Message. Issue 1 (1st January 2019) Authors: Song, Baobao; Wen, Taylor Jing Journal: International journal of strategic communication Issue: Volume 13:Issue 1(2019) Page Start: 42 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries. (3rd September 2019) Authors: Song, Baobao; Wen, Jing (Taylor) Journal: Corporate social responsibility and environmental management Issue: Volume 27:Number 2(2020) Page Start: 881 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Toward effective CSR communication in controversial industry sectors. Issue 3 (2nd April 2020) Authors: Song, Baobao; Wen, Jing; Ferguson, Mary Ann Journal: Journal of marketing communications Issue: Volume 26:Issue 3(2020) Page Start: 243 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. What do we know about CSR authenticity? A systematic review from 2007 to 2021. Issue 3 (23rd March 2022) Authors: Song, Baobao; Dong, Chuqing Journal: Social responsibility journal Issue: Volume 19:Issue 3(2023) Page Start: 525 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗