1. Targeting Young Viewers to Watch Traditional Television. (November 2021) Authors: Lum, Elliot; Martinez, Luisa; Soling, Marcia Other Names: Fernandes Juliana guest-editor.; Davis Craig guest-editor. Journal: Journal of advertising education Issue: Volume 25:Number 2(2021) Page Start: 121 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗