1. Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites. Issue 2 (3rd July 2017) Authors: Jiang, Mengtian; McKay, Brigitte A.; Richards, Jef I.; Snyder, Wally Journal: Journal of interactive advertising Issue: Volume 17:Issue 2(2017) Page Start: 92 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗