1. Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall. Issue 2 (2nd April 2016) Authors: Smith, Wayne W.; Pitts, Robert E.; Mack, Rhonda W.; Smith, Jessica T. Journal: Journal of convention & event tourism Issue: Volume 17:Issue 2(2016) Page Start: 75 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗