1. Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework. Issue 1 (March 2013) Authors: Kumar, V.; Sharma, Amalesh; Shah, Riddhi; Rajan, Bharath Journal: Journal of international marketing Issue: Volume 21:Issue 1(2013) Page Start: 57 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Impact of review narrativity on sales in a competitive environment. Issue 6 (28th March 2022) Authors: Mukhopadhyay, Soumya; Kumar, V; Sharma, Amalesh; Chung, Tuck Siong Journal: Production and operations management Issue: Volume 31:Issue 6(2022) Page Start: 2538 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap. (April 2017) Authors: Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; Kumar, V. Journal: JMR, Journal of marketing research Issue: Volume 54:Number 2(2017) Page Start: 219 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. (September 2018) Authors: Sharma, Amalesh; Saboo, Alok R.; Kumar, V. Journal: Journal of marketing Issue: Volume 82:Number 5(2018) Page Start: 66 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Is it too complex? The curious case of supply network complexity and focal firm innovation. Issue 7 (12th December 2019) Authors: Sharma, Amalesh; Pathak, Surya; Borah, Sourav B.; Adhikary, Anirban Other Names: Kumar Subodha guestEditor.; Narayanan Sriram guestEditor.; Salvador Fabrizio guestEditor. Journal: Journal of operations management Issue: Volume 66:Issue 7/8(2020) Page Start: 839 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Issue 4 (16th December 2022) Authors: Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J. (Grace); Balakrishnan, Janarthanan; Barta, Sergio; Belk, Russell; Buhalis, Dimitrios; Dutot, Vincent; Felix, Reto; Filieri, Raffaele; Flavián, Carlos; Gustafsson, Anders; Hinsch, Chris; Hollensen, Svend; Jain, Varsha;... Journal: Psychology & marketing Issue: Volume 40:Issue 4(2023) Page Start: 750 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies. (June 2019) Authors: Sharma, Amalesh; Kumar, V.; Cosguner, Koray Journal: JMR, Journal of marketing research Issue: Volume 56:Number 3(2019) Page Start: 439 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Ritualization: A Strategic Tool to Position Brands in International Markets. Issue 2 (June 2017) Authors: Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash Journal: Journal of international marketing Issue: Volume 25:Issue 2(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗