1. Social Norms and Fundraising: The Trade-Off Between Enhanced Donations and Donor Identity Esteem. Issue 4 (1st October 2016) Authors: Shang, Jen; Sargeant, Adrian Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: 351 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Giving Intention Versus Giving Behavior: How Differently Do Satisfaction, Trust, and Commitment Relate to Them?. (October 2019) Authors: Shang, Jen; Sargeant, Adrian; Carpenter, Kathryn Journal: Nonprofit and voluntary sector quarterly Issue: Volume 48:Number 5(2019) Page Start: 1023 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Marketplace Donations: The Role of Moral Identity Discrepancy and Gender. (April 2020) Authors: Shang, Jen; Reed, Americus; Sargeant, Adrian; Carpenter, Kathryn Journal: JMR, Journal of marketing research Issue: Volume 57:Number 2(2020) Page Start: 375 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Fundraising Principles and Practice. (2017) Authors: Sargeant, Adrian; Shang, Jen Record Type: Book Extent: 1 online resource (744 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Risk perception and management in development philanthropy. (18th November 2016) Authors: Sargeant, Adrian; Shang, Jen Journal: Voluntary sector review Issue: Volume 7:Number 3(2016) Page Start: 251 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Outstanding fundraising practice: how do nonprofits substantively increase their income?. Issue 1 (19th January 2016) Authors: Sargeant, Adrian; Shang, Jen Journal: International journal of nonprofit and voluntary sector marketing Issue: Volume 21:Issue 1(2016:Feb.) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗