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22. When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive. Issue 5 (3rd July 2020) Authors: Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan (Elaine) Journal: International journal of advertising Issue: Volume 39:Issue 5(2020) Page Start: 590 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗