Record Type: Journal Article / Author/Creator: Shams, Rahil - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Record Type Journal Article Author/Creator Shams, Rahil

1. A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness. Issue 4 (November 2020)

Authors:: Shams, Rahil; Brown, Mark; Alpert, Frank
Journal:: Australasian marketing journal
Issue:: Volume 28:Issue 4(2020)
Page Start:: 171
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness. Issue 4 (November 2020)

Authors:: Shams, Rahil; Brown, Mark; Alpert, Frank
Journal:: Australasian marketing journal
Issue:: Volume 28:Issue 4(2020)
Page Start:: 171
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Consumer perceived brand innovativeness: Conceptualization and operationalization. Issue 9 (14th September 2015)

Authors:: Shams, Rahil; Alpert, Frank; Brown, Mark
Journal:: European journal of marketing
Issue:: Volume 49:Issue 9/10(2015)
Page Start:: 1589
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗