1. Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India. (1st October 2018) Authors: Arya, Vikas; Sethi, Deepa; Verma, Hemraj Journal: Corporate communications Issue: Volume 23:Number 4(2018) Page Start: 648 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India. (8th October 2018) Authors: Arya, Vikas; Sethi, Deepa; Verma, Hemraj Journal: Corporate communications Issue: Volume 23:Number 4(2018) Page Start: 648 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers' Brand Attachment. (July 2019) Authors: Arya, Vikas; Verma, Hemraj; Sethi, Deepa; Agarwal, Rajat Journal: IIM Kozhikode Society & Management Review Issue: Volume 8:Number 2(2019:Jul.) Page Start: 87 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing. (December 2019) Authors: Arya, Vikas; Sethi, Deepa; Paul, Justin Journal: International journal of information management Issue: Volume 49(2019) Page Start: 142 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Factors affecting hotel managers' intentions to adopt robotic technologies: A global study. (April 2022) Authors: Pizam, Abraham; Ozturk, Ahmet Bulent; Balderas-Cejudo, Adela; Buhalis, Dimitrios; Fuchs, Galia; Hara, Tadayuki; Meira, Jessica; Revilla, Mercedes Raquel García; Sethi, Deepa; Shen, Ye; State, Olimpia; Hacikara, Ahmet; Chaulagain, Suja Journal: International journal of hospitality management Issue: Volume 102(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Indian Mental Healthcare Act, 2017: CBR Matrix for Inclusive Implementation. (20th June 2018) Authors: Sethi, Deepa Journal: Statute law review Issue: Volume 42:Number 1(2021) Page Start: 88 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Legal implications governing medical negligence in India: creating awareness through six-dimensional framework of effective communication. Issue 5 (27th May 2020) Authors: Sethi, Deepa; Arya, Vikas Journal: International journal of law and management Issue: Volume 62:Issue 5(2020) Page Start: 417 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Legal implications governing medical negligence in India: creating awareness through six-dimensional framework of effective communication. Issue 5 (28th May 2020) Authors: Sethi, Deepa; Arya, Vikas Journal: International journal of law and management Issue: Volume 62:Issue 5(2020) Page Start: 417 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity. (16th December 2021) Authors: Arya, Vikas; Paul, Justin; Sethi, Deepa Journal: International journal of consumer studies Issue: Volume 46:Number 4(2022) Page Start: 1381 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Self-facilitation framework for developing soft skills – FSIAR. Issue 6 (10th October 2018) Authors: Sethi, Deepa Journal: Development and learning in organizations Issue: Volume 32:Issue 6(2018) Page Start: 5 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗