Author/Creator: Scrivano, Pedro - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Scrivano, Pedro

1. The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure. Issue 3 (5th June 2018)

Authors:: Freire, Otávio; Quevedo-Silva, Filipe; Senise, Diego; Scrivano, Pedro
Journal:: RAUSP Management Journal
Issue:: Volume 53:Issue 3(2018)
Page Start:: 289
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure. Issue 3 (9th July 2018)

Authors:: Freire, Otávio; Quevedo-Silva, Filipe; Senise, Diego; Scrivano, Pedro
Journal:: RAUSP Management Journal
Issue:: Volume 53:Issue 3(2018)
Page Start:: 289
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗