1. The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. (2017) Authors: Scott, David Meerman Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗