1. Asia Branding : Connecting Brands, Consumers and Companies /: Connecting Brands, Consumers and Companies. (2016) Authors: Nguyen, Bang; Melewar, T. C; Schultz, Don Record Type: Book Extent: 1 online resource (368 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Exploring luxury brand country of origin impact on purchasing behaviors in India. Issue 3 (7th September 2015) Authors: T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees, Professor; Schultz, Don; Jain, Varsha Journal: Asia-Pacific journal of business administration Issue: Volume 7:Issue 3(2015) Page Start: 216 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Exploring luxury brand country of origin impact on purchasing behaviors in India: A conceptual framework. Issue 3 (7th September 2015) Authors: Schultz, Don; Jain, Varsha Editors: T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees, Professor Journal: Asia-Pacific journal of business administration Issue: Volume 7:Issue 3(2015) Page Start: 216 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Flipping the Value Creation Model. (November 2016) Authors: Schultz, Don Journal: Journal of creating value Issue: Volume 2:Number 2(2016) Page Start: 155 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. IMC in an emerging economy: the Chinese perspective. Issue 2 (3rd March 2016) Authors: Schultz, Don; Chu, Guangzhi; Zhao, Beryl Journal: International journal of advertising Issue: Volume 35:Issue 2(2016) Page Start: 200 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Market brand equity: lost in terminology and techniques?. Issue 6 (19th September 2016) Authors: Schultz, Don Journal: Journal of product & brand management Issue: Volume 25:Issue 6(2016) Page Start: 507 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Redirecting Our Communication Objectives. Issue 3 (2nd September 2018) Authors: Schultz, Don Journal: Journal of current issues and research in advertising Issue: Volume 39:Issue 3(2018) Page Start: 222 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The evolution of integrated marketing communications : the customer-driven marketplace /: the customer-driven marketplace. ([2013?]) Editors: Schultz, Don; Patti, Charles H; Kitchen, Philip J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Future of Advertising or Whatever We're Going to Call It. Issue 3 (2nd July 2016) Authors: Schultz, Don Journal: Journal of advertising Issue: Volume 45:Issue 3(2016) Page Start: 276 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗