1. Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit. Issue 4 (3rd February 2022) Authors: Özsomer, Ayşegül; Güzel, Zeynep Müge; Newmeyer, Casey E.; Schmidt‐Devlin, Ellen Journal: Journal of consumer behaviour Issue: Volume 21:Issue 4(2022) Page Start: 685 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗