Author/Creator: Schimmelpfennig, Christian - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Schimmelpfennig, Christian

1. Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework. Issue 3 (15th December 2019)

Authors:: Schimmelpfennig, Christian; Hunt, James B.
Journal:: Psychology & marketing
Issue:: Volume 37:Issue 3(2020)
Page Start:: 488
Record Type:: Journal Article
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2. The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements. Issue 3 (27th May 2019)

Authors:: Schimmelpfennig, Christian
Journal:: Journal of global marketing
Issue:: Volume 32:Issue 3(2019)
Page Start:: 139
Record Type:: Journal Article
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3. Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements. Issue 4 (8th August 2018)

Authors:: Schimmelpfennig, Christian
Journal:: Journal of international consumer marketing
Issue:: Volume 30:Issue 4(2018)
Page Start:: 220
Record Type:: Journal Article
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