1. The MSCA Program: Developing Analytic Unicorns. Issue 1 (2nd January 2018) Authors: Houghton, David M.; Schertzer, Clint; Beck, Scott Journal: Marketing education review Issue: Volume 28:Issue 1(2018) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗