1. Future developments in IMC: why e-mail with video trumps text-only e-mails for brands. (10th April 2017) Authors: Scheinbaum, Angeline Close; Hampel, Stefan; Kang, Mihyun Journal: European journal of marketing Issue: Volume 51:Number 3(2017) Page Start: 627 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Future developments in IMC: why e-mail with video trumps text-only e-mails for brands. (10th April 2017) Authors: Scheinbaum, Angeline Close; Hampel, Stefan; Kang, Mihuyn Journal: European journal of marketing Issue: Volume 51:Number 3(2017) Page Start: 627 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗