1. Copy Alert: A Method and Metric to Detect Visual Copycat Brands. (February 2014) Authors: Satomura, Takuya; Wedel, Michel; Pieters, Rik Journal: JMR, Journal of marketing research Issue: Volume 51:Number 1(2014) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations. (8th January 2021) Authors: Shirai, Miyuri; Satomura, Takuya Journal: European journal of marketing Issue: Volume 55:Number 5(2021) Page Start: 1539 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗