1. The perils of self‐brand connections: Consumer response to changes in brand meaning. Issue 11 (1st August 2018) Authors: Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; Fitzsimons, Gavan J. Journal: Psychology & marketing Issue: Volume 35:Issue 11(2018) Page Start: 818 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗