1. Marketing process adaptation: Antecedent factors and new product performance implications in export markets. Issue 3 (6th May 2014) Authors: A. Griffith, David; S. Lee, Hannah; Seob Yeo, Chang; Calantone, Roger Journal: International marketing review Issue: Volume 31:Issue 3(2014) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗