1. Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?. Issue 3 (3rd July 2018) Authors: Rutter, Richard Nathan; Hanretty, Chris; Lettice, Fiona Journal: Journal of political marketing Issue: Volume 17:Issue 3(2018) Page Start: 193 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗