1. A roadmap for driving customer word-of-mouth. (8th January 2018) Authors: Keiningham, Timothy Lee; Rust, Roland T.; Lariviere, Bart; Aksoy, Lerzan; Williams, Luke Journal: Journal of service management Issue: Volume 29:Number 1(2018) Page Start: 2 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. AI as customer. (24th January 2022) Authors: Huang, Ming-Hui; Rust, Roland T. Journal: Journal of service management Issue: Volume 33:Number 2(2022) Page Start: 210 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Artificial Intelligence in Service. (May 2018) Authors: Huang, Ming-Hui; Rust, Roland T. Journal: Journal of service research Issue: Volume 21:Number 2(2018:May) Page Start: 155 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Brand Buzz in the Echoverse. (May 2016) Authors: Hewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J. Journal: Journal of marketing Issue: Volume 80:Number 3(2016) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Comment: Is Advertising a Zombie?. Issue 3 (2nd July 2016) Authors: Rust, Roland T. Journal: Journal of advertising Issue: Volume 45:Issue 3(2016) Page Start: 346 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Engaged to a Robot? The Role of AI in Service. (February 2021) Authors: Huang, Ming-Hui; Rust, Roland T. Other Names: Hollebeek Linda guest-editor.; Sprott David guest-editor.; Brady Michael guest-editor. Journal: Journal of service research Issue: Volume 24:Number 1(2021) Page Start: 30 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. IT-Related Service: A Multidisciplinary Perspective. (August 2013) Authors: Huang, Ming-Hui; Rust, Roland T. Other Names: Huang Ming-Hui guest-editor.; Rust Roland T. guest-editor. Journal: Journal of service research Issue: Volume 16:Number 3(2013) Page Start: 251 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Real-Time Brand Reputation Tracking Using Social Media. (July 2021) Authors: Rust, Roland T.; Rand, William; Huang, Ming-Hui; Stephen, Andrew T.; Brooks, Gillian; Chabuk, Timur Journal: Journal of marketing Issue: Volume 85:Number 4(2021) Page Start: 21 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Return on Service Amenities. (February 2017) Authors: Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S. Journal: JMR, Journal of marketing research Issue: Volume 54:Number 1(2017) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The simple rules of a complex world: William Rand and Roland Rust. Issue 3 (11th April 2016) Authors: Rand, William; Rust, Roland T. Journal: European journal of marketing Issue: Volume 50:Issue 3/4(2016) Page Start: 658 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗