1. A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations. Issue 1 (March 2014) Authors: Griffith, David A.; Rubera, Gaia Journal: Journal of international marketing Issue: Volume 22:Issue 1(2014) Page Start: 5 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture. Issue 4 (December 2014) Authors: Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia Journal: Journal of international marketing Issue: Volume 22:Issue 4(2014) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity. (10th August 2007) Authors: Ordanini, Andrea; Rubera, Gaia Journal: International journal of internet marketing and advertising Issue: Volume 4:Number 1(2007) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Launch activities and timing in new product development. Issue 1 (2nd January 2018) Authors: Calantone, Roger J.; Di Benedetto, Anthony; Rubera, Gaia Journal: Journal of global scholars of marketing science Issue: Volume 28:Issue 1(2018) Page Start: 33 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China. Issue 6 (10th January 2018) Authors: Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo Journal: Journal of product innovation management Issue: Volume 35:Issue 6(2018:Nov.) Page Start: 939 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Spinoffs versus buyouts: Profitability of alternate routes for commercializing innovations. (20th December 2013) Authors: Rubera, Gaia; Tellis, Gerard J. Journal: Strategic management journal Issue: Volume 35:Number 13(2014:Dec.) Page Start: 2043 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy. Issue 3 (2nd April 2013) Authors: Rubera, Gaia; Droge, Cornelia Journal: Journal of product innovation management Issue: Volume 30:Issue 3(2013:May) Page Start: 448 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors' Culture. (November 2018) Authors: Cillo, Paola; Griffith, David A.; Rubera, Gaia Journal: Journal of marketing Issue: Volume 82:Number 6(2018) Page Start: 49 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Issue 4 (December 2017) Authors: Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, Verdiana Journal: Journal of international marketing Issue: Volume 25:Issue 4(2017) Page Start: 50 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. (May 2014) Authors: Ordanini, Andrea; Parasuraman, A.; Rubera, Gaia Journal: Journal of service research Issue: Volume 17:Number 2(2014:May) Page Start: 134 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗