1. Identification and measurement of brand identity and image gap: a quantitative approach. Issue 3 (13th May 2014) Authors: Roy, Dilip; Banerjee, Saikat Journal: Journal of product & brand management Issue: Volume 23:Issue 3(2014) Page Start: 207 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Identification and measurement of brand identity and image gap: a quantitative approach. Issue 3 (13th May 2014) Authors: Roy, Dilip; Banerjee, Saikat Journal: Journal of product & brand management Issue: Volume 23:Issue 3(2014) Page Start: 207 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗