1. "Sugary drinks" and graphic warning labels: Critique of a recent U.S. study of parents' beverage choices for their children. Issue 1 (28th July 2022) Authors: Rossiter, John R. Journal: Journal of consumer behaviour Issue: Volume 22:Issue 1(2023) Page Start: 170 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A critique of prospect theory and framing with particular reference to consumer decisions. Issue 5 (29th August 2019) Authors: Rossiter, John R. Journal: Journal of consumer behaviour Issue: Volume 18:Issue 5(2019) Page Start: 399 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. C-OAR-SE-Based Single-Item Measures for the Two-Stage Technology Acceptance Model. Issue 1 (February 2013) Authors: Rossiter, John R.; Braithwaite, Bradley Journal: Australasian marketing journal Issue: Volume 21:Issue 1(2013) Page Start: 30 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Children and "junk food" advertising: Critique of a recent Australian study. Issue 4 (13th June 2019) Authors: Rossiter, John R. Journal: Journal of consumer behaviour Issue: Volume 18:Issue 4(2019) Page Start: 275 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Commentary: Why you must use my C-OAR-SE method. Issue 3 (August 2015) Authors: Rossiter, John R. Journal: Australasian marketing journal Issue: Volume 23:Issue 3(2015) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Commentary: Why you Must Use My C-OAR-SE Method. Issue 3 (August 2015) Authors: Rossiter, John R. Journal: Australasian marketing journal Issue: Volume 23:Issue 3(2015) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them. Issue 2 (8th April 2022) Authors: Rossiter, John R. Journal: Journal of current issues and research in advertising Issue: Volume 43:Issue 2(2022) Page Start: 123 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. How to use C-OAR-SE to design optimal standard measures. Issue 11 (14th November 2016) Authors: Rossiter, John R. Journal: European journal of marketing Issue: Volume 50:Issue 11(2016) Page Start: 1924 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Methodological Guidelines for Advertising Research. Issue 1 (2nd January 2017) Authors: Rossiter, John R.; Percy, Larry Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 71 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Why the Level-Free Forced-Choice Binary Measure of Brand Benefit Beliefs Works So Well. (March 2015) Authors: Rossiter, John R.; Dolnicar, Sara; Grün, Bettina Journal: International journal of market research Issue: Volume 57:Number 2(2015) Page Start: 239 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗