1. Augmented reality and the customer journey: An exploratory study. Issue 4 (November 2021) Authors: Romano, Beatrice; Sands, Sean; Pallant, Jason I. Journal: Australasian marketing journal Issue: Volume 29:Issue 4(2021) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗