1. Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products. (March 2014) Authors: Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H.A. Journal: Journal of marketing Issue: Volume 78:Number 2(2014) Page Start: 52 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The impact of social influence on the perceived helpfulness of online consumer reviews. (31st January 2018) Authors: Risselada, Hans; de Vries, Lisette; Verstappen, Mariska Journal: European journal of marketing Issue: Volume 52:Number 3/4(2018) Page Start: 619 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The impact of social influence on the perceived helpfulness of online consumer reviews. (9th April 2018) Authors: Risselada, Hans; de Vries, Lisette; Verstappen, Mariska Journal: European journal of marketing Issue: Volume 52:Number 3/4(2018) Page Start: 619 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗