Date: 2016 / Author/Creator: Reimer, Thomas - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Date 2016 Author/Creator Reimer, Thomas

1. Altruistic eWOM marketing: More than an alternative to monetary incentives. (July 2016)

Authors:: Reimer, Thomas; Benkenstein, Martin
Journal:: Journal of retailing and consumer services
Issue:: Volume 31(2016)
Page Start:: 323
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Altruistic eWOM marketing: More than an alternative to monetary incentives. (July 2016)

Authors:: Reimer, Thomas; Benkenstein, Martin
Journal:: Journal of retailing and consumer services
Issue:: Volume 31(2016)
Page Start:: 323
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗