1. A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Issue 1 (2nd January 2016) Authors: Huh, Jisu; Delorme, Denise E.; Reid, Leonard N. Journal: Journal of health communication Issue: Volume 21:Issue 1(2016) Page Start: 109 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy. (June 2017) Authors: Kim, Kyongseok; Kim, Jooyoung; Reid, Leonard N. Journal: Computers in human behavior Issue: Volume 71(2017) Page Start: 32 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food. Issue 5 (4th May 2021) Authors: Choi, Hojoon; Northup, Temple; Reid, Leonard N. Journal: Journal of health communication Issue: Volume 26:Issue 5(2021) Page Start: 350 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis. (13th February 2017) Authors: Kwon, Eun Sook; Shan, Yan; Lee, Joong Suk; Reid, Leonard N. Journal: European journal of marketing Issue: Volume 51:Number 1(2017) Page Start: 257 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements. Issue 2 (3rd April 2018) Authors: Choi, Hojoon; Kelley, Larry; Reid, Leonard N.; Uhrick, Jan; Kuo, Kevin Journal: Creativity research journal Issue: Volume 30:Issue 2(2018) Page Start: 152 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Issue 4 (3rd April 2018) Authors: Choi, Hojoon; Reid, Leonard N. Journal: Journal of health communication Issue: Volume 23:Issue 4(2018) Page Start: 387 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes. Issue 3 (21st July 2021) Authors: Kwon, Eun Sook; Nyilasy, Greg; King, Karen Whitehill; Reid, Leonard N. Journal: Journal of advertising Issue: Volume 50:Issue 3(2021) Page Start: 330 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior. Issue 8 (5th July 2013) Authors: Baek, Tae Hyun; Reid, Leonard N. Journal: Psychology & marketing Issue: Volume 30:Issue 8(2013) Page Start: 635 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗