1. Implementation of an agile marketing approach for the manufacturing-based SME. (3rd June 2008) Authors: Poolton, Jenny; Ismail, Hossam S.; Reid, Iain R.; Arokiam, Ivan C. Journal: International journal of entrepreneurship and small business Issue: Volume 6:Number 2(2008) Page Start: 264 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗