Author/Creator: Rana, Arunima - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Rana, Arunima

1. A classificatory scheme for antecedents of the sources of "online brand equity". Issue 4 (12th October 2015)

Authors:: Rana, Arunima; Bhat, Anil; Rani, Leela
Journal:: Journal of research in interactive marketing
Issue:: Volume 9:Issue 4(2015)
Page Start:: 262
Record Type:: Journal Article
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2. A classificatory scheme for antecedents of the sources of "online brand equity". Issue 4 (12th October 2015)

Authors:: Rana, Arunima; Bhat, Anil; Rani, Leela
Journal:: Journal of research in interactive marketing
Issue:: Volume 9:Issue 4(2015)
Page Start:: 262
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Crisis or opportunity: Marks and Spencer's tryst with Indian retail. Issue 6 (27th November 2020)

Authors:: Rana, Arunima; Shankar, Ravi
Journal:: Case journal
Issue:: Volume 16:Issue 6(2020)
Page Start:: 671
Record Type:: Journal Article
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4. Mobility patterns and COVID growth: Moderating role of country culture. (July 2022)

Authors:: Rana, Arunima; Mukherjee, Tuheena; Adak, Souradip
Journal:: International journal of intercultural relations
Issue:: Volume 89(2022)
Page Start:: 124
Record Type:: Journal Article
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