Author/Creator: Raji, Ridwan Adetunji - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Raji, Ridwan Adetunji

1. Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry. Issue 5 (4th July 2019)

Authors:: Raji, Ridwan Adetunji; Mohd Rashid, Sabrina; Mohd Ishak, Sobhi
Journal:: Journal of marketing communications
Issue:: Volume 25:Issue 5(2019)
Page Start:: 511
Record Type:: Journal Article
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2. Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?. Issue 1 (2nd January 2020)

Authors:: Raji, Ridwan Adetunji; Mohd Rashid, Sabrina; Mohd Ishak, Sobhi; Mohamad, Bahtiar
Journal:: Journal of promotion management
Issue:: Volume 26:Issue 1(2020)
Page Start:: 19
Record Type:: Journal Article
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3. Implication of Personalised Advertising on Personal Data: A legal analysis of the Eu General Data Protection Regulation. (2022)

Authors:: Basarudin*, Noor Ashikin; Raji, Ridwan Adetunji
Journal:: Environment-behaviour proceedings journal
Issue:: Volume 7:Number 22(2022)
Page Start:
Record Type:: Journal Article
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4. The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Issue 3 (27th August 2019)

Authors:: Raji, Ridwan Adetunji; Rashid, Sabrina; Ishak, Sobhi
Journal:: Journal of research in interactive marketing
Issue:: Volume 13:Issue 3(2019)
Page Start:: 302
Record Type:: Journal Article
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