Record Type: Journal Article / Author/Creator: Pyper, Keith - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Record Type Journal Article Author/Creator Pyper, Keith

1. Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?. Issue 5 (October 2022)

Authors:: Pyper, Keith; Doherty, Anne Marie
Journal:: International business review
Issue:: Volume 31:Issue 5(2022)
Page Start:
Record Type:: Journal Article
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2. Investigating international strategic brand management and export performance outcomes in the B2B context. Issue 1 (17th December 2019)

Authors:: Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros; Wilson, Alan
Journal:: International marketing review
Issue:: Volume 37:Issue 1(2020)
Page Start:: 98
Record Type:: Journal Article
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3. Investigating international strategic brand management and export performance outcomes in the B2B context. Issue 1 (18th December 2019)

Authors:: Pyper, Keith; Doherty, Anne Marie; Gounaris, Spiros; Wilson, Alan
Journal:: International marketing review
Issue:: Volume 37:Issue 1(2020)
Page Start:: 98
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗