1. Do I like my ICON? Determining preferences for firms' mode of strategic focus. (5th December 2006) Authors: Pitt, Leyland F.; Berthon, Pierre; Prinsloo, Melani; Nel, Deon Journal: International journal of technology marketing Issue: Volume 2:Number 1(2007) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗